Just for me, 
2022, Seoul

Brand identity
Client *
CEO MINI
‘Just for me’ is a brand created by MINI's founder, who discovered a healthier lifestyle through swimming and aims to spread this message of well-being. The main products are swim caps, along with other swim fashion accessories. The target audience is women who embrace self-love and self-care. The branding design is completed with playful elements like droplets of water and sweat, combined to form heart shapes, symbolizing energy and vitality.