LOOKSEEDO, 
2023, Seoul
Brand identity
Client * 
Barber Gwan Hyuck Park

Collaboration * 
ZZ Architects (Space & Furniture Design)
LOOKSEEDO is a one-person barbershop located in Hapjeong-dong. The name, inspired by the phrase 'Look, See, Do,' reflects the motto of barber Park Gwan-hyuk, a fan of world-renowned fighter Jon Jones. Park adopted Jon Jones' famous quote as the guiding principle for his newly opened barbershop. The bold impact of this philosophy is also reflected in the shop's interior design, furnishings, and bold branding.