Stinky Bacon Truck,
2023, Suwon
Client *
Chef Yoo Yong Wook
Collaboration *
Project Mark (Space Design)
Jeong Chan Woong (Photographer)
Stinky Bacon Truck is an American casual dining restaurant newly opened at Suwon Starfield's Gourmet Street by BBQ master chef Yoo Yong Wook. The concept for this bacon-themed restaurant was inspired when the chef’s beloved son and daughter jokingly called the vintage food truck he purchased a "stinky truck." This playful remark led to the creation of the brand.
The branding design, inspired by the children’s playful drawings, captures this legacy, resulting in a bold and popping design system that skillfully incorporates the free-flowing lines and textures that convey the handmade quality of the children's art. Despite these playful elements, the visuals are far from childish, offering a cheerful and engaging experience that appeals to all age groups.
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