Stinky Bacon Truck,
2023, Suwon

Brand identity

Client
Chef. Yoo Yong Wook

Collab
Project Mark : Space Design
Jeong Chan Woong : Photographer

Stinky Bacon Truck is an American casual dining restaurant newly opened at Suwon Starfield's Gourmet Street by BBQ master chef Yoo Yong Wook. The concept for this bacon-themed restaurant was inspired when the chef’s beloved son and daughter jokingly called the vintage food truck he purchased a "stinky truck." This playful remark led to the creation of the brand. 

The branding design, inspired by the children’s playful drawings, captures this legacy, resulting in a bold and popping design system that skillfully incorporates the free-flowing lines and textures that convey the handmade quality of the children's art. Despite these playful elements, the visuals are far from childish, offering a cheerful and engaging experience that appeals to all age groups.







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